Farmer Education

Empower and Engage Farmers to Promote Sustainable Practices

At the heart of global agriculture, small farms' resilience and rich diversity are the backbone of our food production and agri-industry. As agriculture grapples with its dual role as a contributor and victim of climate change, it urgently requires the widespread adoption of sustainable farming.

Despite an encouraging 32.5% annual growth in sustainable agriculture investments since 2013, scaling up initiatives is challenging. That is causing delays, impacting credibility, and attracting pressure from customers and stakeholders.

We invest significant Management man-hours in building and deepening relationships with farmers and aim to be the best seed company in creating shareholder value

We are a Farmer Centric Organisation, whilst continuously investing in Research & Development to develop high quality seeds resulting in high yields we continuously engage with the farmers to help create value by partnering with them on product development initiatives and also by conducting various awareness programmes to help increase their farm productivity

Participatory Plant Breeding

We are a Farmer Centric Organisation, whilst continuously investing in Research & Development to develop high quality seeds resulting in high yields we continuously engage with the farmers to help create value by partnering with them on product development initiatives and also by conducting various awareness programmes to help increase their farm productivity

Product Evaluation

We invite the local farmers to our demo plots to compare our products against the leading commercial products in each crop and record their feedback on our pipeline products. All the observations recorded across locations towards yield potential, stability, reactions towards biotic & abiotic stress and the feedback is thoroughly considered before launching the new product.

Awareness Programmes

To strengthen the confidence and trust of farmers on our brand, we conduct farmer education programmes across geographies and make them aware of our new and high-yielding products. We engage with them and introduce them to our wide product portfolio. Our promoters educate farmers about our products and agronomy practices to be followed in specific geographies . Our team participates and sponsors in various agricultural festivals at district and state levels. These festivals are organised in collaboration with the State Department of Agriculture, State Agricultural Universities and ICAR institutions.

Through these initiatives, we endeavour to provide knowledge on new technologies and better farming techniques to the farmers. Hurdles in adopting sustainable agriculture are deeply rooted in its three critical facets:

Through these initiatives, we endeavour to provide knowledge on new technologies and better farming techniques to the farmers. Hurdles in adopting sustainable agriculture are deeply rooted in its Farmers all over the world are plagued by several issues. These problems indirectly and directly affect the farmer’s life. Furthermore, farming practices and other aspects of agriculture can take up resources and time. The problems faced by farmers are typically unnoticed in the food industry. Our aims to highlight the major problems faced by farmers.

 
     
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