Empower and Engage Farmers to Promote Sustainable
Practices
At the heart of global agriculture, small farms' resilience and rich
diversity are the backbone of our food production and agri-industry.
As agriculture grapples with its dual role as a contributor and
victim of climate change, it urgently requires the widespread
adoption of sustainable farming.
Despite an encouraging 32.5% annual growth in sustainable
agriculture investments since 2013, scaling up initiatives is
challenging. That is causing delays, impacting credibility, and
attracting pressure from customers and stakeholders.
We invest significant Management man-hours in building and deepening
relationships with farmers and aim to be the best seed company in
creating shareholder value
We are a Farmer Centric Organisation, whilst continuously investing
in Research & Development to develop high quality seeds resulting in
high yields we continuously engage with the farmers to help create
value by partnering with them on product development initiatives and
also by conducting various awareness programmes to help increase
their farm productivity
Participatory Plant Breeding
We are a Farmer Centric Organisation, whilst continuously investing
in Research & Development to develop high quality seeds resulting in
high yields we continuously engage with the farmers to help create
value by partnering with them on product development initiatives and
also by conducting various awareness programmes to help increase
their farm productivity
Product Evaluation
We invite the local farmers to our demo plots to compare our
products against the leading commercial products in each crop and
record their feedback on our pipeline products. All the observations
recorded across locations towards yield potential, stability,
reactions towards biotic & abiotic stress and the feedback is
thoroughly considered before launching the new product.
Awareness Programmes
To strengthen the confidence and trust of farmers on our brand, we
conduct farmer education programmes across geographies and make them
aware of our new and high-yielding products. We engage with them and
introduce them to our wide product portfolio. Our promoters educate
farmers about our products and agronomy practices to be followed in
specific geographies . Our team participates and sponsors in various
agricultural festivals at district and state levels. These festivals
are organised in collaboration with the State Department of
Agriculture, State Agricultural Universities and ICAR institutions.
Through these initiatives, we endeavour to provide knowledge on new
technologies and better farming techniques to the farmers. Hurdles
in adopting sustainable agriculture are deeply rooted in its three
critical facets:
Through these initiatives, we endeavour to provide knowledge on new
technologies and better farming techniques to the farmers. Hurdles
in adopting sustainable agriculture are deeply rooted in its Farmers
all over the world are plagued by several issues. These problems
indirectly and directly affect the farmer’s life. Furthermore,
farming practices and other aspects of agriculture can take up
resources and time. The problems faced by farmers are typically
unnoticed in the food industry. Our aims to highlight the major
problems faced by farmers.